Discover the ROI Leaks in Your Funnel
Every missed click is a lost opportunity. Diagnose what breaks in your conversion flow.
What We Audit
We diagnose the conversion architecture of your funnel—where design, Psychology, and messaging either align or break down.
Our audits identify the structural and behavioral barriers that stop visitors from converting.
Core Audit Areas
- Information Architecture flaws (navigation confusion, content hierarchy issues)
- UX friction points (form complexity, FUD, cognitive load, decision fatigue)
- Message misalignment (value prop clarity, intent matching, copy-design disconnect)
- CTA fragmentation (too many competing calls-to-action creating choice paralysis)
- CTA hierarchy and friction (unclear priority, poor placement, unnecessary resistance)
How We Diagnose Conversion/Funnel Leaks
Stripe Audit — 5-Card Demo Breakdown (Pricing Architecture Teardown)
Information Architecture Failure
What Broke
Stripe's pricing page collapses multiple hierarchies—pricing tiers, features, and modular products—into a single cognitive layer.
Why It Matters
Overlapping navigation and hidden information create clarity anxiety, stall time-to-value (TTV), and break the zero-friction path for both SMB and Enterprise users.
Value Prioritization Flaw
What Broke
High-value signals for the Custom (Enterprise) tier are buried under jargon, feature dumps, and unclear cost framing.
Why It Matters
Enterprise buyers experience FUD around pricing transparency, hidden costs, and ROI—leading to delayed decisions or competitor deflection.
Decision Journey Failures
What Broke
Stripe assumes prior product knowledge and provides no guidance system to help users choose the right plan.
Why It Matters
Fragmented social proof and lack of hand-holding slow onboarding momentum, reduce conversion velocity, and increase funnel abandonment.
The Structural Fix
What Changed
Rebuilt pricing architecture by separating concerns:
- Clear Standard vs Custom tier comparison
- Core features decoupled from pricing
- Device-specific layouts to reduce cognitive load
- Strategic placement of quantified social proof
Why It Works
Restores clarity, accelerates time-to-value, and re-establishes a zero-friction decision path—especially for enterprise buyers.
Expected Outcomes
Projected Impact
- 20-30% increase in high-value (Custom tier) inquiries
- Reduced bounce from pricing clarity and cognitive load mitigation
- Recovery of a multi-million-dollar enterprise ROI leak
Why This Matters
This isn't visual polish—it's revenue architecture. Structural clarity directly compounds enterprise conversion yield.
Notion Audit — 5-Card Demo Breakdown
(CTA Architecture And Conversion Flow Teardown)
Information Architecture Failure
What Broke
Notion collapses core product actions, secondary products, and ecosystem add-ons into a single undifferentiated flow.
Why It Matters
Users can't clearly distinguish what's core vs optional, creating clarity anxiety and slowing comprehension at the moment decisions should accelerate.
CTA Fragmentation & Conversion Noise
What Broke
Over 20 competing CTAs—duplicate buttons, arrows, links, and platform-specific prompts—fight for attention across the page.
Why It Matters
Excessive choice creates decision paralysis, signals low confidence in the primary offer, and stalls conversion velocity.
Onboarding Friction & TTV Stall
What Broke
High-impact value moments (like the $4,080 annual savings figure) are followed by interruptions, feature overload, and unnecessary navigation.
Why It Matters
Momentum breaks at peak intent, delaying time-to-value and increasing the probability of funnel abandonment.
The Structural Fix
What Changed
CTA architecture was consolidated into a clear hierarchy:
- One low-friction primary action
- Outcome-driven feature grouping
- Static, interruption-free social proof
- Clear separation of core product vs ecosystem add-ons
Why It Works
Reduces cognitive load, restores a zero-friction path, and guides users from interest to action without interruption.
Expected Outcomes
Projected Impact
- ~15% lift in trial conversions
- ~25% reduction in bounce rates
- Faster onboarding momentum and reduced decision fatigue
Why This Matters
This isn't UI cleanup — it's conversion architecture.Structural clarity compounds sign-ups by removing friction at every decision point.
Selected Examples Of Focused Architecture Audits
How It Works
Our Workflow
- You submit your funnel: Share your website or funnel URL through our contact form.
- We conduct the audit: We apply our 14-point framework to diagnose information architecture flaws, UX friction, message misalignment, CTA issues, and trust gaps across your funnel.
- You receive the breakdown: A detailed audit report with specific findings, prioritized fixes, and actionable recommendations—delivered as a PDF within 5-7 business days.
- Optional-Implementation Support: If you want us to execute the fixes, we can discuss funnel redesign or ongoing optimization.
These audits are diagnostic tools, not guarantees of specific conversion lifts.Projected outcomes are based on industry benchmarks and behavioral analysis. Actual results depend on implementation quality, traffic volume, and market conditions. We identify what's broken and how to fix it; execution and testing determine the final impact.
Audit Pricing And Deliverables
Audit Tier 1: Diagnostic Audit $2,500 (Entry-level, No execution)
What This Is:
- A full diagnostic review of your funnel to identify where conversion breaks and why.
What We Audit:
- Information architecture and UX friction
- Message-intent alignment
- CTA hierarchy, fragmentation & urgency gaps
- Trust and FUD friction across key flow
What You Receive:
- Written audit report (PDF)
- Clear articulation of what's broken and why
- Prioritized list of fixes(what to address first)
(Delivery: 5-7 business days)
Audit Tier 2: $5K Pilot — High-Impact Page Audit + Fix Blueprint
What This Is:
- A focused audit plus conversion fix blueprint for your highest-traffic, highest-leverage page (homepage, pricing page, or primary landing page).
What We Diagnose:
- Core value proposition clarity
- FUD & trust friction
- CTA hierarchy, fragmentation & urgency gaps
- Message sequencing and decision friction
What You Receive:
- Diagnostic findings for the selected page
- Strategic rewrite of value proposition & messaging hierarchy
- CTA restructuring recommendations
- Page-level conversion blueprint (what to change, why, and in what order)
Why This Exists:
- This pilot proves the system's impact on a high-leverage page before committing to full funnel work
(Delivery timeline confirmed after scope alignment)
Ready to Find Your Conversion Leaks?
Choose An Audit Tier Or Reach Out To Discuss What Fits Your Funnel.